The Real Problem with the Apple Watch and Fitness Trackers

There’s a never-ending supply of new fitness devices and trackers available today, but most of the data they report is useless.  Yes, you are counting steps, flights of stairs climbed and hours of sleep, but are you honestly really doing anything with the data?  There’s even “smart” clothing on the horizon, which will read your vital signs, stress levels and even tell you to cut back on your Thanksgiving turkey. As our culture moves closer to measuring everything, it seems as if we are moving further away from tracking and measuring what we actually need to know.
For both the fitness buff and C-level executive, the argument for the usefulness of real-time data tracking is valid. It’s not an illogical leap to think any individual could potentially improve performance and adjust strategies on-the-fly by leveraging better KPIs and insightful metrics. For most though, taking that data and knowing how to utilize it is a tough barrier to overcome. We track our steps (and that’s great), but are we getting any healthier?
More data alone doesn’t make better decision makers. While having additional data equals more opportunity to make better decisions, the key to leveraging data and translating it into meaningful results is knowing what to focus on, how to interpret it, and how to utilize it in the decision-making process. Data is only valuable if it is actionable. Are you confident you are taking advantage of all the metrics available to your business?
With over 25 years’ experience consulting with industry-leading companies, Talley & Company and our affiliate Group 11 Advisors are committed to provide clear, knowledgeable and applicable financial data and analysis solutions, enabling management to intelligently track performance, progress and profits. To determine whether your business is taking advantage of all metrics available to make the most informed decisions for future success, schedule a time to talk with us today.